EDYONTHEBEAT

Edward Liu (AKA EDYONTHEBEAT) is a 28-year-old producer based in Tāmaki Makaurau (Auckland), Aotearoa (New Zealand). With over 130 million global streams across his portfolio, Edward has cemented himself as one of New Zealand’s most active music creatives.

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So far in 2025, Edward has gained major traction online, building a fanbase of 66K+ Instagram followers, 145K+ on TikTok, and reaching 2M+ monthly content engagements. His viral live-streamed production sessions have earned interactions from Timbaland, Charlie Puth, Ty Dolla $ign, Kehlani, Jessie Reyez, Sean Kingston, and Wolftyla to name a few.

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His sound is versatile and edgy, influenced by the likes of Ryan Leslie, Scott Storch, and Kenny Beats, his work continues to evolve and expand in all directions.